custom built burgers. custom built life.

Our music is a little louder...
Our jeans hang a little lower...

We offer a fresh, unconventional approach to creating the ultimate burger, boasting over a million possible burger combinations with a choice from seven proteins, 13 distinct cheeses, 34 signature toppings, 21 unique sauces and 11 types of buns or fresh greens. The Counter® offers a full-service, casual dining experience in an inviting space with industrial décor and upbeat music.

Featured in GQ magazine as “One of the 20 Hamburgers to eat before you die” and “Best Burger” on OPRAH®, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 100+ stores currently in development throughout the U.S.

We’re looking for franchisees that would only consider a Custom Built Life™ by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let’s have a good time doing it.

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