Loyalty FAQ's

What is a Counter Points Card?

The Counter Points Card is our rewards program. By registering your card or signing up online, you’ll earn your way to free food. You’ll also receive a sweet birthday reward, exclusive offers, and scrumptious discounts throughout the year.

Here are the basics:

  • Spend $1 (Pre-tax), get 10 Counter Points.
  • Refer-a-friend (through your account), get 300 points*
    *once your friend makes their first purchase using their new account

Point Conversion:

  • 600 Counter Points = $5 reward dollars (loaded to your account.)

How do I get started?

There are two ways to sign up and register for our rewards program.

  • Prefer a card? Stop by any participating The Counter location* to pick up your official Counter Points card. *Airports and universities do not participate in this program.
    Note: Once you have your card in-hand, register it by clicking here - we’ll send you free Shoestring or Sweet Potato Fries for registering.
  • Prefer cardless? We’ve got you covered! Register online by clicking here.We’ll send you free shoestring or Sweet Potato Fries for registering.
    Note: Be sure to give your server the phone number you registered with when you pay your bill, that way your points are added.

Why should I register?

As a registered member, you’ll be able to redeem the rewards you’ve earned, as well as additional rewards and offers we send your way. Counter Points Card registration is also necessary for your hard earned points to convert into reward dollars! You’re also able to keep track of your account activity – like points and rewards balance, rewards, expiration dates, etc. and you’re also able to refer your friends to collect additional Counter Points. In the event that your Counter Points Card is lost or stolen, we can locate your account and send you a replacement card.

Do my rewards ever expire?

Most rewards expire one year from the date they are added to your account.
From time to time, we will send you special offers and rewards that have unique expiration dates, but we always include expiration information at the bottom of every email!

Do my points ever expire?

Your points are safe and sound, they never expire!

Where can I check my balance?

You may view your account balance by logging into your account here, and selecting “Account Balance.”

Does it cost anything to become a Counter Points member?

No! Membership is free.

Can my friends or family members use my Counter Points membership?

No - but they may sign up for their own account and receive all the benefits! You may also refer your friends to earn 300 bonus points.
To refer a friend, simply login to your account, and navigate to “spread the word.”

Do I earn points for call-in, online and third-party delivery orders?

If you're placing a to-go order, you can earn points! Once you place your order, provide your Counter Points card number or registered phone number associated with your account to the team member. We don't offer points for online orders and third-party delivery orders.

Can I use my Counter Points Card at any location?

Our Counter Points program is available at every location within the United States, excluding airports and universities.

Help! I forgot my username or password for my Counter Points account.

It happens to the best of us! Follow this link to reset your password.

Who should I contact if I forget to use my Counter Points card/account phone number during my visit, or have other concerns?

We’d be happy to help you out. Simply send an e-mail to: Counterloyalty@kahalamgmt.com, and a member of our support team in sunny Scottsdale, Arizona will be in touch with you shortly!

What do you do with my information?

All we do is send love your way! We don't sell your information to third parties, or spam you. You only get the good stuff: freebies, exclusives, and news!

Can I participate if I don't have a U.S. address?

Certainly! However, the Counter Points program is only valid within the United States.