The Counter Custom Burgers Announces New Mushroom-Blend Burger

SCOTTSDALE, Ariz. (Jan. 8, 2019) – The Counter® ( is excited to kick off 2019 on a lighter note with two new seasonal menu offerings. The Mushroom-Blend Burger and Sweet Sriracha Brussels Sprouts will be available for a limited time only.


The Mushroom-Blend Burger features all-natural beef blended with mushrooms, melted Swiss, umami sauce, fresh lettuce, crisp red onions, topped with sautéed mushrooms and served on a toasted wheat bun. The Sweet Sriracha Brussels Sprouts feature fried Brussels Sprouts tossed in a sweet Sriracha sauce and sea salt.


“We wanted to give our customers a delicious and fresh way to begin 2019,” said Rachel Cohn, director of marketing for Kahala Brands™, parent company of The Counter. “The savory flavor of the Mushroom-Blend Burger mixed with the refreshing taste of the Sweet Sriracha Brussels Sprouts is not to be missed!”

The Mushroom-Blend Burger and Sweet Sriracha Brussels Sprouts are available for a limited time only, now until April 1.

Founded in 2003 by Jeff Weinstein, The Counter®’s mission was to challenge the traditional burger joint. In partnership with Craig Albert, the Culver City, California-based brand grew into more than 40 domestic and international locations. The Counter® offers a fresh, unconventional approach to creating the ultimate burger, offering over a million possible burger combinations with a choice from eight proteins, 11 distinct cheeses, 33 signature toppings, 20 unique sauces and 11 types of buns or fresh greens. The Counter® offers a full-service, casual dining experience in an inviting space with industrial décor and upbeat music. Most recently, The Counter was acquired by Scottsdale, Arizona-based Kahala Brands one of the fastest growing franchising companies in the world with a portfolio of nearly 30 fast-casual and quick-service restaurant brands with approximately 3300 locations in 30 countries.


For more information about The Counter®, visit

For more information about Kahala Brands, visit